Morning event · With Adapt
How do you use AI in your commercial strategy?
2 talks. 1 morning.
You have tried AI. Now you want it to move the business. At this morning event Dear Future and Adapt show how you make AI a fixed part of your commercial strategy and turn it into real growth. Ninety minutes well spent if you want to move beyond scattered experiments.
Facilitators
Henrik StenmannAI expert. Teaches at AI Master Class, Golearn and DI. Works daily on turning AI into commercial growth for Danish companies.CEO, Dear Future
What you'll leave with
What you take away
The agenda is built around doing, not watching. Every session ends with a tool you can use.
A clear picture of where AI belongs
We walk through your commercial value chain: market insight, marketing, sales and customer experience. Where does AI make the most sense for you?
Buy-in across the team
How to build the culture and leadership support that makes AI part of the way you work, not a layer on top.
A path from pilot to scale
How to move from small experiments to solutions that shift pipeline, conversion and the bottom line.
The pitfalls that derail projects
Missing governance, siloed AI, pilots that never reach the customer, and resistance inside the organisation.
Practice from the real world
Adapt shows how AI creates value in large and mid-sized organisations once theory turns into action.
Programme
08:30–10:00
The morning is built as two talks: Dear Future maps the route, Adapt shows what it looks like in practice.
Coffee, pastries and informal networking before we begin.
A short intro to the morning and the two talks.
Dear Future takes you through the steps that move AI from isolated initiatives to a fixed part of your commercial strategy: status and ambition, team buy-in, scaling and the classic pitfalls.
Adapt shows the strategic approach in practice and shares concrete cases where AI creates value in large and mid-sized organisations.
Open dialogue and a chance to talk with the speakers.
Who should come
Senior leaders with skin in the game
The group is deliberately senior. This is not a session to delegate.
Not the right fit if
Leaders with commercial responsibility
You lead a team or a function in a company that has tried AI and wants to go further.
Marketing, sales and growth
You want to connect AI to growth on the bottom line, not just to another tool.
Business development and strategy
You are looking for a concrete way forward rather than another theoretical talk.
Secure your spot
Thursday, 12 November 2026
Attendance is free and registration is handled by our partner Adapt. You will be taken to their page when you click.
Registration happens on our partner's page and opens in a new window.
Questions about the event? You're always welcome to contact us.
Venue
Dear Future
Artillerivej 86
1. sal
2300 København S
Metro to DR Byen, about an 8 minute walk.
Free parking is available around Artillerivej.
Common questions
At Dear Future, Artillerivej 86, 1st floor, 2300 Copenhagen S.
It is free to attend. We keep the group small so the morning stays concrete.
Registration is handled by Adapt. Click the registration button and you go straight to their page.
No. You leave with concrete ideas for your next steps with AI, not with a product pitch.