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Practical thinking on AI, data, and marketing - written by the people doing the work. No trend pieces. No vendor marketing.
Your dashboards are learning to talk back
What conversational analysis actually changes — and what it requires
Your buyer has already made his decision. You just weren't in the conversation.
70% of B2B purchases start in an AI assistant. Are you visible where the decisions are actually made?
Many are using AI — not everyone gets value out of it
78% of companies use AI. Only 26% get value out of it. The question isn't the technology — it's what you do with it.
Your traffic is falling. That doesn't have to mean your influence is too.
When the customer journey starts in an AI conversation, your buyer leaves no trace in your analytics. The problem isn't your strategy — it's your measurement tools.
The technology is not the problem. It's your people.
Most organizations have AI tools. Fewer have the culture, skills and structure needed to create real impact with them.
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