Many use AI - not everyone gets value out of it

78% of companies use AI. Only 26% get value out of it.

Your industry is investing in AI like never before. The global market is growing faster than the overall economy of many countries. And yet, only 26 percent of organizations actively using AI saw real business value in the past year.

This paradox is worth taking seriously. Technology is not the problem. The question is what do you do with it.

  • Dato

    23.03.2026

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  • Emne

    AI Strategy & Leadership

    Marketing AI

    AI Driven Growth

  • Forfatter

    Henrik Stenmann

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  • The difference between 1x and 10x

    Studies consistently show the same thing: Companies that strategically integrate AI across the business achieve up to 10.3 times higher returns than those that use AI in isolation in a single function. It's not a gradual advantage. It's an exponential gap, and it's growing with each quarter.

    What distinguishes those who succeed? It is rarely the access to technology. It's the ability to move from experiment to execution, and from isolated pilot projects to AI that is integral to the way you run your business.

    61% of organisations never scale out of pilot phase

    61% of all organizations are stuck in what many call the pilot trap: AI initiatives that run but never scale. The next pilot will start before the previous one has been properly evaluated. The return is absent.

    It's not a sign of failure. It's a sign of a lack of direction.

    The way out requires three things: a clear definition of what success looks like in business terms, managerial ownership that extends beyond the IT department, and a concrete plan for how what works will reach the entire organization.

    Your next step

    Is your organization emerging from the pilot phase or are you starting there again? We'll help you map out what's holding you back and what it takes for AI to start moving the bottom line for you.

    Contact Henrik directly and we will find 30 minutes to take a look at your situation.

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    Henrik Stenmann

    CEO

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    Let's talk about your future.

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