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The world your organisation operates in is changing faster than most strategies can keep up with. Here you will find our latest thinking on AI, data and digital transformation, written to help you make sense of what matters and act on it with confidence.

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Your buyer has already made his decision. You just weren't in the conversation.

70% of B2B purchases start in AI. Understand why visibility in ChatGPT and Gemini is now more crucial than your ranking on Google.

4.5.2026

AI Marketing

AI Driven Growth

Your buyer has already made his decision. You just weren't in the conversation.

Many are using AI - not everyone gets value out of it

78% use AI, but only 26% achieve real value. Understand what creates the exponential gap and what it requires of you as a leader.

4.5.2026

AI Strategy & Leadership

AI Marketing

AI Driven Growth

Many are using AI - not everyone gets value out of it